Traditionally, transforming an amazing idea into a great video involves researching, writing a script, and then bringing it to life by shooting and editing. While it’s a fun process, it is also time-consuming and can make the journey from concept to creation feel exhausting and overwhelming.
This is where Pictory comes into the picture, a tool that makes this entire process effortless. Simply type in your script, select the perfect frames, and sit back as your video comes to life within minutes.
Pictory can turn any type of content into engaging video clips, whether it’s a blog post, an article link, or even a long-form video you’ve used as a reference. Additionally, if you have saved media in the form of images that you want to convert into a video, or if you have an existing video that you’d like to edit using text commands, Pictory is the tool for you.
The platform automatically analyzes the key points of your content and generates a video outline. From there, you can customize your video with text overlays and voiceovers, allowing you to create faceless videos in just a few clicks. Additionally, Pictory teams up with Getty and Storyblocks to bring you premium images and stock videos for your creations.
With all that being said, let’s check out the complete review of the Pictory video editing tool, explore what makes it unique, and test out all its features.
What Makes Pictory Unique
- Pictory’s AI makes it easy to find the best parts of long videos, like webinars and podcasts. It scans the video, picks out key moments using transcripts, and creates short, shareable clips. This eliminates the need for manual editing, ensuring the most valuable insights from your content reach a wider audience with minimal effort.
- With Pictory, keeping your videos professional and aligned with your brand is easy. Simply upload your logo, fonts, and colors once, and they will be automatically applied to every video. There’s no need to edit each one manually, making Pictory perfect for businesses, agencies, and teams that want a consistent look without the extra work.
- Even when it comes to its user experience, the dashboard is clean and intuitive, even for beginners. Its simple layout ensures that users can navigate the platform with ease, requiring little to no technical expertise. Most users can create a basic video within 15 minutes, and with just a couple of projects, they can fully master its features.
Testing Key Features of Pictory
Text to Video
As the name suggests, this feature converts any text, such as your script, into a video. The process is simple, just paste your script into the text box and proceed. For the best results, use short and concise sentences instead of long ones. This helps Pictory generate a new visual for each sentence, making your video more engaging while accurately selecting keywords for each scene.
Once the storyboard is ready, you can customize the text, audio, visuals, and styles. You can also add branding for a consistent look across your content. A handy feature allows you to apply customizations to a single slide or the entire video, saving time and effort.
Additionally, you can add AI-generated voice overs or record your own, both of which integrate smoothly without any issues. Once you’re happy with the final product, simply choose the resolution, and your video is ready to go.
PPT to Video
Next is the PPT to Video feature, that allows you to easily convert your presentation into a video. You simply need to upload or drag and drop your PPT file. Based on the slides, Pictory generates a storyboard, where an AI-generated voiceover presents the content in a more engaging way.
As with other features, you can customize text, visuals, and images, and even add elements like GIFs wherever needed. This feature is especially useful for professionals who want to present their ideas and showcase their products to clients without always having to be there in person.
URL to Video
With the URL to Video feature, you can efficiently generate a video from an article by simply pasting its URL. Instead of copying the entire blog content into the text box, just paste the link and click Generate Video.
If any information needs to be modified in the final video, you can easily edit or delete it as needed. Once you’re satisfied with the scene-by-scene breakdown, hit Next, and Pictory will create a storyboard with visuals, just like the Script to Video feature. From there, you can customize text and other elements before finalizing your video. This feature is especially useful for quickly turning an interesting article into an engaging video.
Image to Video
The Image to Video feature works similarly to the PPT to Video feature. Just upload your images, arrange them in the order you prefer, and move to the storyboard. Once you’re happy with the sequence, choose the resolution and aspect ratio, and you’re all set to make further customisations if needed. Pictory automatically adds smooth transitions and other visual elements, giving your images a professional and eye-catching video look, without any extra effort.
AI Video Editor
You can use this feature if you want to edit an existing video. Simply upload your video, give text-based commands, and let Pictory’s AI refine it for you. One of the best features is its ability to automatically remove filler words like “uh” and unnecessary silences, making your video smoother without the need for manual editing. This saves you a lot of time that would otherwise be spent cutting frames yourself.
Another useful tool is the Highlights feature, which identifies key moments in your video, perfect for creating shorts or reels. Plus, Pictory can automatically adjust the aspect ratio, so you don’t have to manually select a portrait style for your clips.
Who is Pictory For
While Pictory highlights its software is designed for marketing agencies, YouTube creators, and even coaches, its usefulness ultimately depends on your needs. If you create content in multiple formats, this tool can be highly beneficial. As it repurposes blog posts, webinars, and long-form content into engaging videos without the hassle of traditional editing. Pictory is especially great for creators making faceless videos.
That said it has its own limitations, if you need advanced features like green screen capabilities or 3D animations, traditional editing tools like Premiere Pro would be a better fit. Overall, Pictory prioritizes ease of use and rapid video creation over advanced functionalities.
Pictory Pricing
Pictory’s pricing plan revolves around a monthly or yearly billing, both of which are outlined below.
Pictory Monthly Billing Plans
| Plan | Pricing |
| Starter | 25 USD per month |
| Professional | 49 USD per month |
| Team | 119 USD per month |
| Enterprise | Starting from 975 USD per month, can be negotiated over a call |
| 14-Day Free Trial | Free of cost |
Pictory Yearly Billing Plans
If you choose to pay for Pictory annually, here’s how your monthly billing will be calculated.
| Plan | Pricing |
| Starter | 19 USD per month |
| Professional | 39 USD per month |
| Team | 99 USD per month |
| Enterprise | Starting from 975 USD per month, can be negotiated over a call |
| 14-Day Free Trial | Free of cost |
To know more about benefits with each plan and additional features, click here.
How to get the most value when subscribing to Pictory
While subscribing to Pictory’s yearly plans saves around 24%, you can check out CouponzGuru discount codes for additional savings. CouponzGuru offers an extra 20% discount on Pictory’s annual savings and free trial, as well as a flat 20% discount code for monthly subscriptions. This makes Pictory’s trial period even more valuable.
Final Thoughts
After exploring all the features in this Pictory Video Editing Tool review, it’s clear that this software is designed for speed, simplicity, and efficiency. The tool leverages AI for most of the tasks, from generating video outlines to selecting visuals and even adding voiceovers. However, as highlighted in this Pictory Video Editing Tool review, while AI streamlines the process, it still requires supervision. Users must review and refine the visuals to ensure they align with the message and maintain relevancy.
Another key takeaway from this Pictory Video Editing Tool review is the flexibility it offers. Pictory allows users to customize and edit videos effortlessly, from adjusting text overlays and visuals to selecting branding elements like logos and fonts.
Overall, Pictory is an excellent choice for those looking to scale video production quickly and efficiently.
All the images used in this blog belong to Pictory.ai.