Online grocery shopping is achieving great success in India. It is not restricted to Tier 1 or 2 cities but also serves Indian consumers in Tier 3 cities. Usually, people get skeptical about receiving perishable food items in sweets, vegetables, fruits, and non-veg categories, but when it comes to FMCG and other daily essentials, people easily rely on fast-delivery online grocery shopping apps. Using online grocery shopping apps not only saves time but also provides better deals and discounts in comparison with traditional grocery shopping. In this blog, we will let you know how online grocery shopping is helping Indian consumers save time and money in a fast-paced world.
Rise in the Online Grocery Shopping Industry
The convenience and easy accessibility of daily essentials have boosted the rise of online grocery delivery services in India. Big Basket introduced online grocery shopping in India in 2011. Initially, they came up with the idea of delivering the products within 24 hours, which has now been transformed to deliver in minutes by apps like Swiggy, BlinkIt, and more. These apps bridge the gap between demand and supply of functional food and beverages.
Market Trend of Online Grocery Shopping in India
- There is a significant increase expected in online grocery shoppers from 250 million in 2023 to 425 million in 2027.
- The Indian online grocery delivery market is expected to generate USD 30.65 billion by 2024. However, the projection indicates annual growth at the rate of 19.24%, which will grow Indian market volume to USD 73.89 billion by 2029.
- The estimated average revenue per user (ARPU) in the online grocery delivery market is USD 183.40 in 2024.
How Does It Contribute to Save Time and Money?
To meet the Indian consumer’s needs, online retailers are integrating wagers and technologies due to a dramatic shift in buying preferences. They provide a wide variety of products and a user-friendly interface on mobile apps, which helps consumers to order anything and get it delivered in minutes. Online grocery shopping benefits in saving time and money.
How Does It Save You Time?
In this fast-paced world, people are busy with their professional and personal engagements. The emergence of online shopping provides consumers with the convenience of fast delivery and offers:
- Doorstep delivery
- Replacement of items
- After-sales support
- Easy app navigation and search feature
- Saves time in finding the item on the platform
- Saves your previous order for fast checkout
How Does It Save You Money?
Money is an important aspect when we are buying anything. This immensely affects the buying behavior of consumers by providing:
- Discounts, coupons, and promo codes
- Offers such as Buy 1 Get 1
- Reduces fuel expenditure
- Reduce impulsive buying
Major Players in Online Grocery Shopping
Online grocery shopping has introduced mobile apps for easy accessibility and enhanced consumer experience. The most used online grocery shopping apps in the Indian market are:
Swiggy Instamart
Swiggy Instamart is the most preferred online grocery shopping app accessible in more than 580 cities in India. The headquarter of Swiggy is located in Bangalore. They have introduced Swiggy Instamart, which is dedicated specifically to delivering daily essentials. You always receive the ordered items on the same day without fail. Also, they run exciting offers and deals that compete with other online grocery platforms in the market. They offer 24×7 customer support and convenience to their consumers.
BigBasket
BigBasket is the first platform to introduce online grocery purchases in India. They have over 13 million customers in more than 60 cities in India. BigBasket is preferred for its fresh deliverables in perishable food and beverages. They are the leader in this industry, as they offer competitive prices and deliver the orders placed by consumers in the expected delivery time. It efficiently delivers with the help of its delivery partners and an organized supply chain.
Blinkit
Blinkit is an emerging e-commerce marketplace for grocery shopping. They have a wide range of products available on their platform that any household would need. They offer quick delivery in 10 minutes. It was formerly known as Grofers in 2013. Blinkit has gained popularity due to accessing high-quality goods at affordable prices. It helped the Indian consumer invest their time productively. It serves in the major parts of India and is hence preferred by over 2 lakh consumers in 30+ cities.
Zepto
Zepto offers the fastest online grocery delivery in 10 minutes due to its partnership with local stores for delivery. It was founded in 2021 by Stanford University dropouts. Zepto offers exclusive discounts from banks on groceries. It is available in You can also opt for membership and subscription to enhance your shopping experience. Their USP is hyperlocal delivery, which saves you time, and money and delivers quality items at your doorstep.
Amazon Fresh
Amazon is a leading platform for FMCG, electronics, apparel, and more. They have introduced Amazon Fresh for delivering wet and dry essentials. They offer fresh vegetables, fruits, cleaning essentials, and more at exclusive discounts. To retain their customers, they offer membership and subscription offers as well. It is a full-basket delivery service available in 130+ cities of India.
Flipkart
Flipkart has Flipkart Grocery dedicated to online grocery delivery to their consumers. They have an easy-to-access and intuitive search option to find the required item in daily essentials, which leads to reduced impulsive shopping. It runs exclusive discount offers to retain its customers. You can get your order delivered anywhere at any time with Flipkart grocery at low prices and save big.
Conclusion
In conclusion, we cannot deny the presence and convenient service of hypermarkets and supermarkets, but online grocery has revolutionized the way we shop. We all have noticed the surge in online grocery shopping due to easy accessibility and convenience. IoT has a huge impact on consumer buying behavior in modern times. It is mainly preferred to save time and money, as mentioned in the blog. Also, don’t forget to use coupon codes and discount vouchers provided by Amazon, Flipkart, and digital coupon platforms like Couponzguru and more.