Perfect makeup is important to feel confident and happy. Whether it is a morning meeting or just an evening out, makeup gives you a complete look with a natural glow as well. Makeup is the need of the hour, not that you don’t look good without it but it makes you look even better. Today, the market is flooded with so many good makeup brands but not all of them are good for your skin. And to narrow it down to the best makeup brands, it takes a lot of time. So, below are the best makeup brands in India that help you to express yourself even more. Read down the entire piece and pick the brand that you think is the best.
MAC
Who has not heard the name of the brand MAC? For getting glamourous look, MAC has been providing lovely and amazing products since its first collection of lipstick introduced in 1984. The brand started with just six lipstick and today is the part of the Estee Lauder empire. In the era of come and go trend, MAC has managed to stay true to it roots and remain a favorite for almost 30% women across the globe.
Now, the question is, what makes the brand so special? Well, the company has always been on the forefront of innovation, introducing new and amazing products. This makes the customers come back for more every time. The matte lipsticks were first introduced by the brand and are now something that every woman is fond of. The company’s products are known for their quality. Since MAC only uses the purest pigments and absorbent minerals that give smooth textures in their products.
Lakme
Lakme is one of the most known brands in India. Owned by Hindustan Unilever, Lakme cosmetics ranks at number one among the cosmetics brands in India. In fact, the brand was started by the first prime minister of India; Pt. Jawahar Lal Nehru because he felt a lot of money was unnecessarily spent on foreign exchange beauty products.
Introduced in 1952, Lakme has come a long way with several different product lines. The products include kajals, 9 to 5 range including lipsticks, primers, mousse, and more. All these products are made keeping in mind the needs of Indian women. Also, the brand focuses on making products that cater to all skin tones so every woman can find something perfect for herself.
L’Oréal
Founded in 1909, L’Oréal is a cosmetic company that specializes in hair color, skincare, cosmetics, sun protection, and fragrances. The company is headquartered in Paris and operates in several countries including USA, UK, and South Africa. When it comes to India, the brand was introduced in 1995 with headquarters in New Delhi. L’Oréal Paris is the flagship brand of this company which currently has almost 30 brands under its name.
Without a doubt, it is one of the most popular makeup brands in India. The brand offers a lot of products to choose from for n number of concerns including hair concerns, skin concerns, and more. Of all the products the brand offers, the L’Oreal Super Stay Makeup Foundation is one such product that is winning so many hearts in India. Therefore, it is one of the best makeup brands in India.
Maybelline
A lot of people do not know this; but Maybelline started its journey with just one product; Maybelline Cake Mascara. The company has today over 600 products overall. The brand is most loved for mascara and lip products. Its lipsticks are something that every woman in India loves. They are long lasting, affordable, and most of all light on the lips. It was one of the first brands that introduced different shades lip glosses known as “baby lips” and the lip stains known as “Color Sensational”.
Today the brand is known as one of the most popular brands in India. Maybelline is also used by makeup artists across India and this is one of the reasons for the brand’s popularity. Also, the products are something you can use for your everyday look.
Colorbar
Colorbar is one of the leading cosmetics brands in India and now across the world. The USP of this brand is that it makes products that glides into your skin without any effort. The philosophy of this brand is to be gender-neutral and celebrate diversity. Since its inception in 2002, Colorbar has come a long way and made its place in the lives of most women in India. The brand is synonymous with quality, luxury, and innovation as well.
Colorbar is the only product that invests in R&D that creates exclusive and unique products. For example- if you want to use something for your eyes and do not want it to shimmer or glitter a lot, then Colorbar’s Eye Shimmer range is just the perfect thing for your everyday need.
NYX
Founded in Los Angeles in 1999, NYX is an American brand of cosmetic products that include makeup and sunblock. Today, NYX has become a professional brand by appealing to those who work in the beauty industry. So, today when you visit a salon you can easily spot products from this brand. One of the most famous products of NYX is the “Jumbo Eye Pencil” that is available in a variety of colors. According to the website, this pencil is currently available in 18 colors.
The brand also features a number of products designed to be used as different things including lip gloss, lip liner, and lipsticks as well. Additionally, NYX also features hair care and sun care products advertised as being paraben-free and cruelty-free. If you are looking for professional makeup brushes, you can land on their website.
The Body Shop
The Body Shop is a British cosmetics and skincare company. The brand was founded in 1976 by Dame Anita Roddick. The company currently has a range of around 1,000 products that are sold in about 3,000 stores in more than 65 countries. Though the brand has so many amazing products but one of the best products by this one is its range of lip and cheek tints. They are so natural, glowing, and light-weight.
This was one of the first companies to commit to fair trade in cosmetics and it is still one of the few companies to do so. The ingredients used in the making of the products are genetically modified. Some of the best products offered by The Body Shop are facial washes, cleansers, toners, tea tree oil, fragrances, shampoo, conditioners, and so many more. This is one of the most amazing brands we have in India at this point of time.
Bobbi Brown
Bobbi Brown is one of the best and most expensive brands in India. However, the products are all worth it and you won’t ever regret buying any of them. Started in 1991 by Bobbi Brown, it was taken over by Estee Lauder in 1995 due to its massive success. When it comes to makeup, the brand has several best quality products including the gel eyeliner which is sold almost every minute.
All the products are long-lasting, water-resistant, and comfortable for the skin. The different products offered by the brand include foundations, powders, lipsticks, eye shadows, blushes, and more. If you are looking for a premium and luxurious brand, then Bobbi Brown is the way to go.
Revlon
Revlon is a well-known cosmetic brand founded in 1932. Initially the brand was introduced with just one product and that was for nails. Later on, the brand introduced several other products as well including perfumes, concealers, shampoo, conditioners, and more. Undoubtedly, Revlon has come a long way from its humble beginning of just one product and to being a global brand. The company stayed in the game by offering latest trends in cosmetics.
Although Revlon is now a global brand but it is loved by the women in India more than any part of the world. The brand became popular in 1934 due to the launch of Revlon lipstick. This was later on followed by others as well including perfumes, concealers, and many more.
Swiss Beauty
Last on the list is Swiss Beauty which is one of the most affordable brands in India. Started in 2008, this growing brand is known for its amazing products at mind blowing prices. It offers an extensive range of products that include foundations, concealers, eye-liners, mascara, and more. The products are being exported from Japan, Italy, Taiwan, and Germany.
One of the most loved products by Swiss Beauty is their makeup fixer which is such an amazing product at such an unbelievable price. It has a light-weight and non-sticky formula that makes the makeup last longer. Apart from that, Aloe Vera and Vitamin E that are infused in the fixer, protect the skin at all times.
So, the above list was to inform every woman out there which brands are the best and what are their USPs. After finishing this entire piece you will be able to make an informed decision and you will know best makeup brands in India.