Indian ethnic wear is a representation of our rich Indian culture; a culture that is elegant, vibrant, and posh. With time, some changes have been inculcated in our traditional wear so that it becomes easy to carry and becomes functional with changing lifestyles of the Indian women’s class. There are many Indian brands that deal in the ethnic wear niche and you can get the latest trendy outfits and matching accessories for yourself from these brands. We have compiled a list of 10 ethnic wear brands that feature products that are functional & modern and yet are purely traditional by heart! Keep scrolling and find your pick!
Biba
Biba is an Indian ethnic fashion brand that features fashion products for women and girls in India. The brand came alive in 1988 and in a time span of 35 years, this brand has established more than 150 exclusive brand outlets. Credit for the success of this elegant ethnic wear brand goes to Meena Bindra. At Biba’s online store for ethnic wear for women, you can find options like top wear, bottom wear, dupatta, unstitched suits, suit sets, etc. For girls, you should check out girls’ suit sets and everyday casuals at this online store. If you want, you can also check out the occasion wear for women and girls at Biba’s online store.
Global Desi
Global Desi is an ethnic wear brand owned by Ochre & Black Private Limited; this brand also owns other brands like AND, AND Girl, and Global Desi Girl. This is a specialty store where you will find a vast range of ethnic wear only for females. All the elegant ethnic wear for females featured at this store is categorized into several categories, like work wear, casual wear, festive wear, evening wear, festive, etc. Some of the dress styles that you can find at Global Desi are straight, A-Line, fit & flare, shirt style, cropped, bodycon, trapese, tabard, blouson, saree style, kaftan, dhoti style, layered kurta 2P set, etc. If you are looking for theme-based ethnic wear, then you can also check out the collection section of the website.
Indya
Indya is an ethnic wear brand that has taken the best of traditional Indian ethnic wear and modern wear; Indya is the brand for today’s modern women who have a different lifestyle (where she has to manage their professional and personal life!). It would not be wrong to say that Indya has re-invented the Indian fashion wear. All the clothing options that you can get in here are kurtas, designer kaftans for women, lehengas, sarees, tops, blouses, bottoms, and sets. If you are looking for some amazing designer dupattas for your salwar suits and dresses, you can check out the “Dupatta” section and find some amazing picks here.
Rangriti
If you are looking for amazing ethnic wear for women, you can check out the product options listed at Rangriti. This brand features some great indie tops for women; a style that every modern woman likes to wear. This brand will help you elevate your fashion game, with its unique collection of kurtas, churidars, palazzos, etc. You will also find some amazing indo-western pieces that would be perfect for all kinds of festive occasions. If you are looking for some matching accessories with your Indian wear, then you can also check out the “Accessories” section featured at Rangriti.
Aurelia
Aurelia was born in 2009 and in almost 1.5 decades, this brand has made a dedicated fanbase for itself. This brand is all about imbibing modern influences in Indian traditional wear. It has an amazing collection of ethnic wear for girls and women, and at stealing prices. You can find top wear, bottom wear, and drape wear at this store. You can also find some amazing footwear with an ethnic touch at Aurelia. While you are at the store, you should check out the “Travel” series at this brand’s store.
Fabindia
Fabindia is a chain store that deals in clothes, home-décor, fabrics, furnishing, etc. This store also features a lot of products that are handmade by local artisans. If you are looking for Indian ethnic wear, you can get a plethora of options for men and women. In the women’s section, you can find product options like kurtas, Kurtis, dupattas, saris & blouses, churidars & salwars, Indian ethnic sets for women, etc. If you are looking for ethnic options for men, you can find some amazing collections here. This includes kurtas, Nehru jackets, salwars & dhotis, Indian sets, etc.
W for Woman
W is one of the best ethnic wear brands and a fusion wear brand that takes inspiration from Indian culture and infuses modern designs. There is a shift in the needs of working Indian women and W for Woman understands the shift. This is the reason that you can find chic, elegant, and easy-to-carry apparel styles at this brand. You will find amazing options in Kurtas, sets & dresses, tops, fusion wear, bottom wear, footwear, cosmetics, etc. There are some collections that you can find exclusively on online platforms; you should not miss out on this one.
Manyavar
Manyavar was founded in 1999 to revamp ethnic wear for males. In, 20+ years of operations, this brand has changed the way Indian males dress in special occasions and festivals. This brand has brought a revolution in the entire sector of ethnic wear for males in India. This store features a lot of options in ethnic wear for the men’s section, like kurta pajamas, kurta jacket sets for men, only kurtas, Nehru jackets, Indo-western sherwani, etc. To match your ethnic wear, this store also features a lot of complementary accessories like Safa, Mala, Juti, Brooch, Pocket Square, etc. After a successful run with Manyawar, the brand also came up with Mohey (a brand that deals specifically in ethnic wear for females).
Soch
Soch is your one-stop destination for all your ethnic wear needs for females in India. The very first outlet of Soch was established in 2005 and this brand represents Indian craftsmanship in its truest nature. This brand uses the traditional crafts of India in a way that appeals to the Indian female class. It is appreciated by the contemporary lifestyle. Soch is about elegance at its best! Some of the products that you can find here are kurtas, suit sets, sarees, lehenga sets, and more.
Libas
Stylish & modern infused in traditional Indian female clothing is a statement that would define Libas as a brand. This brand stands for all those modern women who love to look stylish & comfortable in Indian ethnic wear. At this store, you can find modern ethnic wear for women in India; some options are, kurtas, suits, sarees, dresses, bottoms, lehengas, etc. One good thing about the online store is that it features ethnic wear for plus-sized women as well.